20 Trending Products to Sell on Shopify in 2025 (Physical and Digital)

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Want to start an online business on Shopify in 2025 but not quite sure what to sell? In this guide, we explore 20 physical and digital products that you can sell on Shopify.

In today’s world where online shopping is becoming a clear go-to for many, Shopify makes it easy to set up and manage your store. Whether you want to sell physical products that customers can hold in their hands or digital products that provide instant value, there are near-endless options for aspiring entrepreneurs and businesses that want to break into online business through Shopify.

But with so many options available, what should you sell online? In this guide, we’ll explore 20 profitable physical and digital products that can help you get an idea of where to get started in building a successful online business.

In this article, we divide our categories into Physical Products and Digital Products.

Whether you’re into fashion, tech, art, or selling courses online, there’s a product category that will fit your skills and interests.

Let’s dive in!

Why start an online business with Shopify In 2025?

Starting a business with Shopify is a powerful choice for entrepreneurs looking for an easy-to-use online business platform built to scale. Today, Shopify powers more than 4.8 million ecommerce businesses worldwide and is set to grow in 2025, holding 32% of the global ecommerce platform market share.

Always on the cutting edge of ecommerce technology, Shopify provides an extensive suite of tools that allow you to create, run, and grow an online business. You’ll be able to manage everything under the Shopify platform, from managing inventory, processing payments, handling shipping, and even keeping tabs on all your sales—whether online or in physical branches with Shopify’s Point of Sale (POS) system.

With Shopify, you can start and grow an online business that runs on efficiency,  giving you a seamless online store experience. Here are the key benefits of Shopify:

• User-Friendly Interface – Easy to set up and navigate, making it accessible for beginners and experienced sellers alike.
• Scalability – Powerful tools and features that grow with your business, whether you're just starting or expanding.
• Multi-Channel Selling – Sell effortlessly on social media, online marketplaces, your website, and even in person with Shopify POS.
• Shopify POS System – Perfect for pop-ups, markets, and physical stores, allowing seamless in-person transactions.
• Comprehensive Inventory Management – Easily track products across all sales channels for smooth operations.
• Secure Payment Processing – Reliable and safe transactions, with free processing when using Shop Pay.
• 24/7 Support & Resources – Get round-the-clock assistance via chat and email, plus access to a wealth of educational resources to help you succeed.
  

I. Physical Products

1. Clothing & Accessories

The fashion and accessories market remains lucrative in ecommerce, and while it can seem a little saturated, there are countless opportunities for brands to make it big. Clothing and accessories are quite general, and you can always find your own special niche, whether you are selling trendy outfits, custom-designed t-shirts, handmade jewelry, or vintage fashion. You can even sell specialized clothing and accessories, like for hiking or sports, or things like medical scrubs made of special fabric to narrow it down. There are countless ways you can differentiate yourself from competitors in this highly competitive industry and break through as a successful brand.

To increase engagement and sales, consider offering customization options, such as monogramming or made-to-measure clothing.

2. Beauty & Skincare Products

The beauty industry is booming, coming up with new trends and products constantly. Consumers are on the market looking for skincare, makeup, and beauty tools tailored to specific needs and outcomes. This type of consumer is always on the lookout for newer and better products, so whether you want to sell organic skincare, cruelty-free makeup, or innovative beauty tools, there is more room to tap into a market that values beauty and innovative beauty products.

There’s a log of creativity and fun that goes into building a beauty and skincare brand. Pay attention to trending ingredients, create engaging tutorial videos, and leverage user testimonials to build your brand’s credibility and drive conversions. Subscription boxes are also big! In the beauty industry brands are also selling season Advent Calendars featuring curated beauty products— it's an on-the-rise way of keeping customers engaged with your brand.

3. Home Décor

Do you have a knack for creating home decor pieces and curating spaces? You can sell your creations or curated pieces in your very own home decor and furniture online boutique on Shopify.

You can sell anything from knickknacks to furniture sets, wall art, and rugs,—even throw pillows and kitchen utensils—anything and everything home decor. Shopify allows you to organize by category and collection, so you can organize your store according to room or decor aesthetic. You can cater to customers with different tastes and sensibilities, whether you go for a minimalist style, art-deco, or bohemian pieces. You can even offer custom solutions to enhance the brand experience.

4. Tech Gadgets & Accessories

It's needless to say tech and gadgets are becoming an inextricable part of our daily lives. Consumers rely on the conveniences of tech and the efficiency that they bring—one clear example is online shopping.

Tech and tech accessories are another wide category, and you can sell anything from home smart devices to phone cases. You can even sell trending gadgets with a well-thought-out marketing plan to attract tech-savvy buyers.

With tech and accessories, offering special promotions like bundles or discounts for related accessories (e.g., wireless chargers with phone cases) can increase average order value. Publishing tech reviews and tutorials on your website or social media channels can position your store as an authority in the industry, putting you above competitors.

5. Health & Wellness Products

The health and wellness industry is an evergreen one, as new developments and trends keep this niche alive and growing. An increasing number of people are prioritizing their health, fitness, and weight loss, making this niche a promising one to enter into.

You can sell supplements, and there are even services online that help you formulate your own. You can also sell tools and equipment like yoga mats, resistance bands, or massage tools and accessories that help improve well-being. One way to establish trust with your audience is to also offer educational content alongside your products, which can establish trust with the fitness community.

Create a steady stream of fitness community-driven content, start some fitness challenges, and establish guides to encourage long-term engagement and relationships with the fitness community.

6. Handmade Crafts

Handmade crafts have become extraordinarily valuable in a world where most products are mass-produced. For one, anything handmade is usually one of a kind, and many consumers have come to appreciate essentially unique products. So if you have a creative streak and love making handmade crafts and goods, Shopify is the perfect place to sell them online.

Handmade crafts can encompass anything from jewelry, stoneware ceramics, soaps, candles, woodcarvings, embroidery, and more—wherever your imagination and creativity takes you. You can even sell seasonal-themed items, like handmade Christmas decor. This is great for merchants who want to capitalize on their artistic expression, follow their passion, and turn it into a career.

7. Pet Supplies

Pet ownership and expenditure are on the rise and many pet parents are turning to online shops to get their pet beds, toys, and gourmet treats for their beloved canines and felines at home.

There are many ways to approach the pet supplies industry, from simply selling regular pet food to specializing in things like grain-free food and selling handmade, eco-friendly toys to appeal to eco-conscious pet owners who are on the lookout for better alternatives for their pets. Your product range can include food, toys, and accessories for all common household pets like dogs, cats, birds, reptiles, and what have you. Make sure to create engaging content to boost your search visibility, like pet care guides and training tips, engaging with customers on social media to establish a deep relationship.

8. Sustainable Products 

Many consumers are socially and environmentally conscious, and there is an increasing trend towards shopping with brands that align with a consumer's values. Reusable water bottles, tote bags, bamboo utensils, and biodegradable packaging materials are just a few ideas. There are even some brands that upcycle products, like turning blue jeans into tote bags or turning silk kimonos into t-shirts and trousers. If you like vintage shopping, you can turn your hobby into a sustainable brand.

Besides building a full-on eco-conscious or sustainable brand, you can also simply include some sustainable practices in your current business, like offering eco-friendly packaging, or eco-friendly alternatives to your products. Highlighting certifications (e.g., Fair Trade, FSC, or organic) can also add credibility.

9. Hobby & DIY Kits

DIY kits have surged in popularity as people seek creative outlets and new hobbies. From painting sets and knitting kits to calligraphy and baking supplies, these products offer hands-on engagement and plenty of value to customers. Bundling products with instructional content can also enhance the customer experience.

You can build a brand with an engaged audience by also holding online workshops or live tutorials, providing added value, and positioning your brand as an authority in the space. Offering themed kits for holidays or special occasions can also drive seasonal sales.

10. Car Accessories

Car owners love enhancing their vehicles with stylish and functional accessories and it's a cool niche to enter into. You can sell everything from custom air fresheners to seat covers, organizers, or LED lighting, catering to enthusiasts who take pride in their rides.

Focusing on aesthetics and practicality will help attract a diverse customer base. You can also sell products that help keep cars clean, like mini vacuum cleaners and even tire repair kits that are sure to come in handy.

II. Digital Products

11. E-books

Want to be a published author? Self-publishing ebooks online are the next-best thing if you can’t get a contract with a publishing house. Publishing and selling e-books online is a great way to monetize your imagination, skill, and knowledge. Whether you are writing fiction, self-help, business, fitness, or niche hobby e-books, offering engaging and well-researched content can attract buyers.

E-books can be a great way to generate passive income and are fairly easy to distribute on Shopify as long as you have a great marketing strategy down. For educational ebooks, you can include interactive elements like worksheets or exclusive content that can increase perceived value.

12. Online Courses

Do you have expertise in a specific field and want to monetize? If you have an audience and are ready to make content that serves as a guide, consider creating and selling online courses on Shopify. Topics like marketing, coding, graphic design, and personal development are always in demand. If you are at a certain skill level, you can create and sell courses to help others grow.

It’s important to provide high-value content, whether your courses are written, illustrated, or in video format. Interactive elements can help retain customers and hold their attention as well. You can build a community around your niche, and incorporate live Q&A sessions or community groups to enhance engagement.

Providing certification upon completion can also boost course appeal.

13. Printables

Another great idea for those of you with a creative streak is you can create and sell printable art, calendars, meal planners, paper animals, toys, and so much more. Printables are a popular digital product that can be downloaded and then printed by the consumer.

You can sell them online through your Shopify store from which digital products can be bought and downloaded. This is a great way for you to monetize your creativity and passions and can be done as a way to generate passive income. One great thing about selling printables is that you are selling art without the overhead costs associated with physical inventory, your customers will be doing the printing from home—no shipping and delivery necessary.

14. Stock Photos & Graphics

Do you like to take photos or are you into graphic design? You can sell your work online as content creators and businesses constantly need high-quality visuals. You can make a profit catering to designers, bloggers, and social media marketers by selling stock photos, vector illustrations, or digital art that they can use to suit their purpose.

Going for niche-specific visuals will give you a competitive edge, as well as offering exclusive image packs or subscription-based access to create recurring revenue and sales. If you can find and target a specific industry with tailored graphics and photographs, you can narrow down to an existing customer base and significantly increase your sales potential!

15.  Music & Sound Effects

Video editors, podcasters, and game developers are always searching for high-quality audio assets to enhance their projects, making selling royalty-free music, sound effects, and jingles profitable if you have a musical streak. For some, you don’t even need to be musical, as recordings of nature, like flowing rivers, rain, and jungle birds have been known to turn a profit. Providing previews and licensing options can improve buyer confidence. Partnering with indie filmmakers and content creators is another great way to expand your reach.

16. Fitness Programs

Are you a certified trainer with a passion for helping clients meet their fitness goals? Selling structured workout programs online can be your ticket to a lucrative digital product. Many customers look for guided fitness journeys, making this a viable business opportunity.

You can provide tiered plans (e.g., beginner, intermediate, advanced) that can cater to different fitness levels. You can also go further and provide clients with completely personalized and custom fitness programs that were made just for them and their goals. Offering video demonstrations and diagrams can further increase the value of your fitness courses, including face-to-face video calls for even more personalized training.

17. Meal Plans

Meal plans are in high demand, especially for those following specific diets or looking for structured meal guidance. For those who are licensed dieticians and specialists in nutrition, you can share your expertise online by offering personalized meal plans for those who are trying to meet a health and fitness goal, or for those who are managing illness and dietary restrictions.

You can offer meal plans with shopping lists, recipe instructions, and nutritional breakdowns to enhance usability and value for your clients. Don’t forget to provide options for different dietary needs like keto, vegan, and gluten-free to appeal to a wider audience.

18. Digital Art

Selling digital art is a great way for artists to monetize their creativity online—you’re going to be making art anyway, so why not make money from something you're passionate about?  You can create and sell high-quality illustrations, abstract pieces, or even themed collections to attract buyers looking for unique visuals. You can even take a commission! This can be a great way to enhance engagement and customer loyalty for your work as an artist.

Artists can offer their work as limited edition prints, licensing options, or as downloadable files for personal use. Creating niche-themed collections, like fantasy, sci-fi, line art, or special series featuring certain cities can help target specific audiences and enhance engagement.

19. Subscription-Based Content

Providing subscription-based content is a great way to allow businesses to generate recurring revenue by providing exclusive content to members who have signed up for your subscription-based program. This can include premium courses, industry insights, newsletters, fitness programs, or digital downloads.

Subscriptions usually incur payment every month, and Shopify makes it easy to create and manage subscription-based digital content with the help of 3rd party apps. You can easily offer different subscription tiers with varying benefits that can attract a wider audience. Providing fresh, high-value content regularly is key to retaining subscribers and increasing long-term customer loyalty. Engaging with your subscribers through member-only forums, live Q&A sessions, and bonus content can further enhance the value of your subscription program.

20. Print on Demand Products

Print-on-demand (POD) products are kind of a hybrid option that blends both digital and physical products. With POD, you create digital designs that are printed onto physical items like t-shirts, mugs, phone cases, pillowcases, towels, tote bags, and more— you name it. The best part? These products are only manufactured when a customer places an order, eliminating the need for inventory management and reducing upfront costs.

Shopify is a great ecommerce platform that supports the POD business model, and with minimal risk, low startup costs, and unlimited creative potential, print-on-demand products are a great way to start a digital business, where someone else handles the manufacturing of the product as well as shipment!

Ready to start a business on Shopify? Contact Ecommerce Pro Shopify Experts for a free consultation call.

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