Top

4

Best

Website

Builders

for

Online

Business

in

2025

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Want to build an online website for your brand or business in 2025? The first step to a successful up-and-running site is choosing the right website builder or platform.

There are so many reasons to get your business or brand online as the world shifts to a more digital-favoring space. Whether you're launching a new online business, setting up your wicked portfolio, or bringing your physical store online, the right builder can make a huge difference in user experience, scalability, and profitability.

With so many good options available, choosing the right one can be a tad overwhelming— after all, your choice of website builder can ultimately impact just how well your business thrives. In this article by Ecommerce Pro, we explore the top five best website builders for an online business or ecommerce, detailing their strengths and weaknesses to help you make an informed choice for your business and brand.

1. Shopify

We’re starting off with Shopify, a leading ecommerce platform with the highest market share at 30% in the US, only followed by Wix at 23% as of 2025. There are over 2.1 million active users or merchants on the platform, and it’s been a top pick for over two decades because of its intuitive interface and robust set of tools to help store owners manage inventory, process payments, and track sales with ease. Its drag-and-drop editor allows users to create professional-looking stores or portfolios without any coding knowledge, so you can DIY your website’s design. Shopify also offers an extensive range of free and paid themes, allowing businesses to customize their storefronts to match their brand identity.

Another advantage is its multichannel selling capability, allowing businesses to integrate with platforms like Amazon, Facebook, and Instagram. They even have a POS system that allows you to sell at physical locations while keeping all sales and customer data integrated under one platform. This makes selling with Shopify a universal experience that doesn’t limit you to just one channel.

Overall, Shopify is an excellent choice for entrepreneurs looking for a scalable and user-friendly ecommerce platform that supports any business at any stage.

Pros:

• Easy-to-use interface with drag-and-drop functionality for easy website design
• Large selection of themes and third-party apps for customization
• Excellent customer support is available 24/7 as well as plenty of resources online
• Secure payment options, including Shopify Payments
• Multichannel selling capabilities
• All-in-one platform with hosting included

Cons:

• Transaction fees if not using Shopify Payments
• Monthly subscription costs can be high for small-budget businesses
• Limited customization options without coding knowledge

Looking to Build or Redesign Your Shopify Store?

At Ecommerce Pro, our team of Shopify experts specializes in creating high-performing online stores that drive sales and growth. Whether you're launching a brand-new Shopify store or giving your existing store a professional redesign, we provide tailored solutions to help you build a successful and scalable ecommerce business.

Get in touch with us today and let’s create a Shopify store that stands out, converts, and grows your business!

2. BigCommerce

BigCommerce is a powerful e-commerce platform tailored for growing businesses and enterprise level operations. It provides a range of built-in features that eliminate the need for multiple third-party apps. Unlike Shopify, which relies heavily on plugins, BigCommerce offers built-in solutions for SEO, multi-currency support, and advanced product management.

The platform is known for its flexibility, allowing businesses to customize their store without limitations. Like Shopify, BigCommerce integrates seamlessly with major marketplaces like eBay, Amazon, and Google Shopping, enabling businesses to expand their reach. It also offers a robust analytics dashboard to track sales performance and customer behavior.

Additionally, BigCommerce provides a high level of security, including SSL certification and fraud protection, ensuring a safe shopping experience for customers. However, its pricing structure can be expensive, especially for small businesses as things can add up. Another drawback is its learning curve, as the platform’s extensive features require time and expertise to master.

Pros:

• Extensive built-in features, reducing the need for third-party apps
• Excellent SEO tools for better search engine visibility
• Seamless integration with marketplaces like Amazon and eBay
• High-security standards, including SSL certification
• No transaction fees on any plan

Cons:

• A steep learning curve for beginners
• Higher pricing plans for growing businesses
• Limited free themes compared to competitors

3. Squarespace Commerce

Known for its focus on aesthetics and design, Squarespace is a website builder that offers visually stunning templates for ecommerce stores.

The website builder is particularly popular among creatives, such as artists, photographers, boutique businesses, and bloggers or vloggers who need ecommerce functionality, and value aesthetics.

Like Shopify, Squarespace provides an all-in-one solution, including hosting, domain registration, plus some built-in ecommerce tools. Squarespace’s drag-and-drop editor is easy to use, and its modern templates ensure a professional-looking website. It offers inventory management, order processing, and customer account creation, making it a solid choice for small to medium online stores.

Squarespace also provides built-in marketing tools, such as email campaigns and social media integrations. However, the platform lacks an app store— this means that customization options are limited compared to Shopify and BigCommerce. Another downside is that Squarespace’s ecommerce functionality is not as advanced, making it less ideal for enterprise-level businesses or brands that are expected to grow.

Pros:

• Aesthetic design templates
• User-friendly interface with drag-and-drop functionality
• All-in-one platform with hosting included
• Built-in marketing tools for email and social media
• Good customer support with live chat assistance

Cons:

• Limited third-party integrations
• Less scalability for enterprise or growing businesses
• No app store for additional features

4. WooCommerce

WooCommerce is a free ecommerce plugin designed for WordPress users. Perfect for businesses of all sizes, it is an excellent choice for those who have a WordPress website with the need ecommerce function, and also for those who want full control over their online store’s customization.

Unlike hosted platforms like Shopify, WooCommerce allows users to build an online store with complete ownership of their data and website design. It offers extensive flexibility, supporting various payment gateways, shipping options, and third-party extensions. WooCommerce also benefits from the vast WordPress ecosystem, allowing users to integrate SEO tools, email marketing plugins, and membership features.

However, since WooCommerce is self-hosted, users are responsible for securing their website, managing updates, and handling hosting costs. While it provides unlimited customization potential, it requires some technical knowledge to set up and maintain properly. That said, the price of running an online business with WooCommerce can add up, as you handle the price of web hosting, premium plugins, and any fees incurred by hiring a developer and designer with the expertise to customize your store.

Pros:

• Full control over store customization and design
• Free to install with no monthly subscription fees
• Extensive range of plugins and themes
• Strong WordPress community support
• Scalable for businesses of all sizes

Cons:

• Requires self-hosting and website maintenance
• Technical expertise needed for customization
• Can be costly with premium plugins and hosting fees

Conclusion

Choosing the right e-commerce website builder depends on your business needs, budget, and technical skills. In this article, we’ve given you the top 4 ecommerce website builders for 2025, and below we break down in simple terms which ones you should go for.

Shopify is the best all-around platform for most online stores due to its ease of use and scalability—its position of holding the largest market share is a testament to its flexibility and best-choice status for most ecommerce businesses.

BigCommerce is ideal for larger, enterprise-level businesses needing built-in advanced features that can handle the demands of Enterprise. While Squarespace is perfect for design-focused stores, WooCommerce is an ecommerce plugin offering unmatched flexibility for WordPress users.

With the highlighted pros and cons listed above, you can use this article to help consider your priorities and pick the platform that aligns best with your ecommerce goals. Happy selling!

Ready to build an online business with Shopify or Shopify Plus?  Contact Ecommerce Pro Shopify Experts for a free consultation.

Get in Touch

At Ecommerce Pro, we help entrepreneurs and business owners build better and more successful Shopify businesses. Have a question or a project in mind? Get in touch with us today!