Launch and grow your online business

What Is Shopify?

By Ecommerce Pro

Allow us to make it clear now, from the very beginning, that starting your own online store is not a remote possibility or idea for you to consider and then put away into the back of your mind. If you really do want to become your own boss, run your own online business fulltime, or even begin a side line around your nine to five, then Shopify exists to make building and running your own online store a very easily attainable reality.

If you have at some point found yourself entertaining the thought of launching an online store or have begun your research on how to go about the process of starting one, then you might have come across Shopify on your search. To put it simply, Shopify is a complete ecommerce platform that allows you to build an online store, and from there start, grow, and manage your business. Shopify’s strong suite is the simplicity and intuitiveness of its program that makes it a wonderfully easy experience for its users.

Today, there are more than 600 thousand existing online shops that are using Shopify as their preferred platform and over $55 billion worth of sales performed by its merchants. Your shop could easily join in on the numbers, and with 80% of internet users shopping online, the best times to join the growing force that is ecommerce is right now.

The more you will know about ecommerce and Shopify, the more you’ll begin to ask yourself what excuses you have not to at least join the free 14 day trial period, build your own shop, and attempt to make your first sale.



Shopify is a website you can use that helps you build your own store online quite easily and quickly. If you have any business ideas and ideas of products you might want to sell online to make a profit from, then Shopify will help you build your store in the simplest, yet most professional way imaginable

The great thing about Shopify is that you don’t have to have any specialized knowledge or experience in web development or coding to open your online shop. It is a very user friendly platform for those who have no knowledge in website and software development, making it possible for you to create your store without having to pay the hefty fee of web developers and designers. Customization is also easy on the online store builder with the hundreds of free and purchasable themes.

On Shopify, you’ll be able to sell on different platforms, including from mobile devices, in person, and from online marketplaces. It is also a great support for brick-and-mortar shops who want to begin selling both on and offline.

Shopify is an ecommerce platform for any kind of business, no matter the size and scale. The ecommerce platform has also attracted numerous heavy lifting brands like Budweiser, Tesla Motors, Yeezy Supply, and Harper Collins, to name a few. However, it is also great at supporting small time businesses and fresh faced entrepreneurs who are looking to run a business singlehandedly. There are many shops and many people that can attest to this.

With Shopify, you can take your start up and compete at national and global levels. You can turn your shop into a five or six figure business enterprise in a matter of time. Never before have small businesses and startups had more chances and opportunities to build businesses quickly and easily.



In order to build your store and to start selling, you need to sign up on Shopify. After you’ve signed up, you’ll be able to start building your shop within the 14 day trial period, and choose a Shopify plan for your shop. There is a list below describing the available Shopify plans in some detail.

You will also need products or items to sell in your shop. Shopify gives you no limit to the amount of products you can sell in your online shop, as long as what you are selling is legal, you can sell it. You can sell anything from shapewear, phone accessories, any kind of apparel, coffee, home accessories, and much, much more than what was mentioned. You can even sell your own customized creations on Shopify.

If you don’t have anything to sell or have little capital to start an online business, then dropshipping is a great option for you.



Dropshipping is a wonderful concept that you should grasp if you want to start selling online with virtually no capital. A dropshipping business is when your store sells products for a third party supplier or manufacturer for a profit that you can determine yourself. Your supplier manages your orders, the inventory of goods, and ships to your buyer directly. You can sell your items under your own name and brand, and your buyers will never know that you are dropshipping products that you don’t have on hand. There are no upfront inventory costs, which makes dropshipping a low risk business for you to venture into on Shopify.

If you want to start dropshipping with Shopify, build your store during the free trial period and install the Oberlo app, which will connect you to trusted drop shipping suppliers.



Signing up on Shopify is simple and free. You will be able to test out the platform and build your store, and start selling with their 14-day free trial. This open window period should be enough time for you to become familiar with Shopify and build your store, all without having to enter your credit card information. You will be able to build your shop, choose a template for your website, customize it fully with your logo, images, texts, and add products for your shop.

At the end of the trial period, if you have decided that Shopify is right for you, and you want to carry on using the platform, Shopify will offer you monthly plans to choose from. You will be able to choose a plan based on your budget and the size of your store and business.

You’ll be able to choose from some really affordable plans for your business, and you’ll be able to see that Shopify has made their platform and services very reasonable for any business, no matter the size. Contracts with Shopify are renewed on a monthly basis; however, if you really do mean serious business, you can go for an annual plan or a two-year plan, both come with discounts as incentives.

Here is a simple guide to their plans to give you an idea of what is best for you:


Shopify Lite

Basic Shopify


Advanced Shopify

Monthly Cost





Transaction Fees


2.9% + $0.30

2.6% + $0.30

2.4% + $0.30

Staff Accounts







Shopify Lite- $9

Shopify lite features a very attractive price tag, but it’s not exactly made for everyone. It is for those who want to sell products without actually maintaining an online store. This is perfect for those who want to sell products over Facebook or if you want to add a Buy Button to your preexisting website. It’s also great for people who might want to sell in person, like at the farmer’s market or at pop-up fairs.

Basic Shopify - $29

Basic Shopify includes all that you will need to start and create an online store and it is also the cheapest of Shopify’s main monthly plans. It allows you to sell an unlimited range of products on your store and also includes abandoned cart recovery functions and 24/7 support.

With this plan, you will be able to manage all of your products, orders, and client information from your Shopify admin page. This plan also comes with a blog engine in case you want to include blog posts and articles for your customers on your store.

You’ll also have the benefit of the SSL certificate that will safeguard your customers’ details and information.

Shopify- $79

This plan is $50 more expensive than the Basic Shopify plan but it gives you all the features of the Basic plan with a host of improvements and features for your store, including professional reports and greater insights into your sales trends. This plan helps you analyze the behavior of your consumers when they visit your store. This plan is also great for generating loyal customers as it also offers gift cards and coupon options for your shop.

Advanced Shopify- $299

The Advanced Shopify plan is $220 dollars more expensive than the Shopify plan. It included all the features of the Shopify Plan and the lowest credit card and transaction ratings. This plan is perfect for those merchants who have a business that is bigger and is expected to grow.

The advantages of the Advanced plan lies in its advanced analytics and custom reports. Calculated carrier shipping also allows your customers to know how much they will be charged for shipping, so that they won’t be faced with any unpleasant billing surprises. With the Advanced plan, you also get up to 15 staff accounts for the members of your enterprise to perform basic admin tasks.



Your Shopify plan entitles you to some of the best free customer support an ecommerce platform could possibly offer. If you ever get stuck in any process of opening and running your online shop, Shopify has made sure to build you a network of support that you can count on.

For any challenge that you encounter as a seller, or as someone who is still in the process of building your store, you can be sure to find customer support services in the form of email, live chat, blogs, video tutorials, online web seminars, and a very active community forum for you to check and consult.



So, what are you waiting for? Shopify is one of the best platforms for you to build a professional ecommerce website, and it is also the easiest place to do it yourself, you just have to make sure that you do it right. If you have any questions, or need help opening your online shop, Ecommerce Pro is happy to help you open its doors. Start a conversation with us today.

About the Author

Ecommerce Pro content team crafts resources with the objective to provide advice for new and existing ecommerce entrepreneurs on how to effectively launch, grow and manage their online business.

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