Top Shopify Themes for Clothing & Fashion Stores in 2024

The fashion and apparel industry in ecommerce is booming, set to hit a $1 trillion valuation in 2024! While the market may seem competitive and saturated at first glance, this booming industry offers a golden opportunity to turn your fashion and apparel dreams into a thriving online brand. 

One of the foundations to success in the rapidly growing fashion and apparel online industry is having a visually appealing and user-friendly online store— and this is where selecting the perfect Shopify theme comes into play.

Your Shopify theme of choice plays a big role in influencing the customer experience, influencing everything, from navigation to the final purchase decision. With the right Shopify theme, you can showcase your brand’s products in the best possible light, building trust with your audience, and creating a seamless and memorable shopping experience that keeps customers coming back to your brand.

The best Shopify themes for clothing and fashion brands on the Shopify Theme Store are designed not only with aesthetics in mind but also with the latest ecommerce functionalities and cutting-edge technologies. The clothing and fashion Shopify themes we talk about in this article offer advanced features such as mobile optimization, customizable layouts, and integrated marketing tools, helping your brand stay on the cutting edge and ahead of the competition.

Whether you're just starting or looking to revamp your existing Shopify store with a complete redesign, choosing the right theme can set the foundation for your success in online fashion and retail.

In this article by Ecommerce Pro, we are helping you select the best Shopify theme for clothing and fashion stores in 2024, helping you discover the best theme for your fashion brand.

What should you look for when searching for the best Shopify theme?

Shopify Themes are essentially website templates that give you the foundation to build and customize your online store. Shopify themes provide the layout, design, and structure of your online shop. While themes provide you with a template and structure, Shopify themes are customizable so that you can always come up with a storefront that matches your brand’s aesthetics.

All Shopify website templates are super-charged for ecommerce, lending to a superior shopping experience, making them powerful tools and assets that will help you establish a strong online presence.

Here’s what you should look for when picking a Shopify theme for your clothing and fashion online store:

• Look and Feel: Choose a Shopify theme with a look and feel that matches your brand’s identity. Go for clean and minimalist if you have a modern clothing brand, or go for colorful editorial layouts for a more sophisticated and high-fashion look.
• Customization Options: It’s vital to choose a theme with as many flexible customization options for fonts, colors, and layouts to tailor the design to your brand.
• User Experience: Prioritize themes with seamless navigation. Themes with easy-to-use product filters and a user-friendly interface lend to a more streamlined user experience overall.
• Performance and Speed: Select a theme optimized for speed and ecommerce performance to ensure fast load times, helping you maintain customer engagement and satisfaction, as well as boost SEO rankings.
• Ecommerce Functionalities: Pick a theme that includes built-in ecommerce features ideal for fashion and clothing stores, like product quick view, wishlist, and advanced product filtering and search.
• Support and Updates: Choose a theme that offers reliable customer support and consistent updates that allow you to stay current with ecommerce trends and emerging technologies.

1. Symmetry by Clean Canvas Ltd

Price: USD 380 one-time purchase

Symmetry is today, one of Shopify’s best-selling and top-performing premium themes. Expertly designed and built by the Shopify theme development titans, Clean Canvas, it is a powerful choice for online brands focused on the clothing and fashion industry.

The Symmetry theme is versatile, fashionable, and sophisticated, as well as being packed with robust premium features to supercharge your online business. The theme offers a professional template aesthetic with an intuitive layout which is perfect for displaying clothing and accessories. Crafted with such care and expertise it empowers you to build the online storefront of your dreams.

This top-selling theme from Clean Canvas, a leading name in the Shopify theme industry with over 12 years of specialized Shopify Theme Store experience, offers all levels of merchants an unrivaled selection of customization options, performance enhancements, expertly coded features, and of course drag-and-drop functionality that make Symmetry truly outstanding. The theme boasts some of the most powerful and versatile product and content presentations that lead buyers to convert. Symmetry comes with a range of sections that cater for incredible product presentation, promotion, and conversion flow optimization. Overall, its professional and intuitive design, coupled with its powerful features, make this the theme of choice for all fashion stores.

The Symmetry theme drives sales and conversions through its impactful design and myriad of conversion focused features and treatments, making it a top choice for all fashion and apparel stores that want to highlight the very best that their brand has to offer.
While Symmetry is particularly targeted for fashion stores, Symmetry's professional design is just as great for any store from any industry wanting a professional and sleek online presence - especially Jewelry and Cosmetics.

Choose Symmetry if you need an engaging, modern, and beautifully crafted theme underpinned by the stellar reputation from a specialist Shopify theme development company who have been building for the Shopify Theme Store for over 12 years. The Symmetry theme by Clean Canvas comes with an unrivaled quality of support, a host of easy to use documentation, consistent updates that help maintain the impeccable standards and performance making it the top choice for fashion and apparel stores on Shopify.

Standout Features of the Symmetry Theme

• Incredible Design Treatment: Each feature, section, and setting has been expertly compiled by leading designers and developers to ensure that the layout and look of your store is professional and cohesive. Leverage the talent of professional level designers from a single theme purchase!
• Promotion and Conversion Focused Features: Powerful hot-spot, shop the look and cross page promotions sections for incredible product and lifestyle presentation and promotion. Drive conversions through dedicated features like Sticky Add to Cart components and Free Shipping bar.
• Highly Customizable Drag-and-Drop Sections: Symmetry offers an unrivaled selection of customizable drag-and-drop sections, allowing you to easily tailor the layout and design of your store to perfectly match your fashion and clothing brand’s look and feel.
• Advanced Filtering Options: Designed to enhance the user experience, Symmetry includes powerful filters that help customers quickly find the products they’re looking for, ensuring a smooth, enjoyable shopping journey that helps you drive more sales.

2. Flex Theme / Fresh by Out of the Sandbox

Price: USD 495 one-time purchase

Flex is a Premium Shopify Theme created by Out of the Sandbox. Flex is another aptly named theme that allows merchants to unleash their creativity through extensive customization, allowing you to create the clothing and fashion store of your dreams.

Flex is a premium Shopify theme that has gone where no other Shopify theme has gone before, standing as one of the most configurable themes available for the Shopify platform today.

At a one-time purchase price, Flex provides unparalleled control over your online store's look and feel, ensuring that every aspect of your clothing and fashion brand is perfectly manifested. If you choose Flex, you can enjoy the flexibility of over 25+ sections and 13 presets to explore—like Fresh, Trending, and Flora—allowing you to quickly set up a professional, sophisticated, and unique online clothing and fashion storefront that aligns perfectly with your brand's aesthetic and spirit.

Flex is optimized for turning casual browsers into paying customers. With its versatile layout options, Flex is the optimal theme choice for clothing and fashion stores that want to captivate their visitors the moment they land in your virtual shop. With Flex’s image-driven design, smooth animations, and seamless video integration helping your products stand out, Flex allows you to create that lasting impression on potential customers, an impression that will keep customers coming back.

Packed also with high-performance features, including advanced product filtering, promotional tools, and comprehensive navigation options like mega menus and drop-downs, Flex is built to guide visitors from landing to checkout effortlessly.

You can also easily add custom CSS and include powerful features like popups, user reviews, and image galleries. The utter versatility of the Flex theme ensures that your online fashion store can be tailored to exactly how you’ve always imagined it—providing a unique shopping experience that reflects your brand's identity.

Go for Flex if you love to have many options and wish to have the flexibility of extensive customization options.

Standout Features of the Flex Theme:

• Endless Customization Options: Flex allows for granular control over your store’s design with over 25 configurable sections and 13 presets, ensuring a perfect match for your brand's aesthetic.
• Developer-Friendly: Flex offers section-specific CSS control and custom Liquid sections, providing developers with the tools they need to create truly bespoke online stores.

3. Showcase by Clean Canvas Ltd

Price: USD 320 one-time purchase

Another standout theme by Clean Canvas, Showcase, is a theme that still stands out as fresh and unique in 2024. Aptly named to help fashion and clothing brands showcase their products, collections and all they have to offer. The Showcase theme is bold, beautiful, and exciting—a modern theme designed to help your brand make an impact from the get-go.

The Showcase theme layout is centered on providing you with plenty of opportunities to let your images truly stand out. The home page layout is designed to captivate visitors at first glance with its image-driven design, silky smooth animations, and seamless video integration, ensuring your brand’s clothing and accessories are presented in the most striking way possible.

The theme is intuitive and optimized for taking casual browsers on a seamless experience from the landing page right to the cart, turning them into paying customers with the theme’s arsenal of advanced product filtering, high-performance, conversion-focused promotional tools, and much more.

When it comes to customizability, Showcase is loaded with a huge range of power drag-and-drop sections on every page. You can even include popups, user reviews/testimonials, and image or video galleries, among other powerful features.

As far as theme design goes, Showcase is an ideal choice for online fashion brands where high-quality imagery and smooth animation are key to captivating audiences. With Showcase by Clean Canvas, you can create an engaging and truly immersive image-driven shopping experience that highlights your brand and its products, drawing customers in and leading them to the checkout page.

Standout Features of the Showcase Theme

• Visual Storytelling with High-Impact Imagery: Showcase is designed to let your images take center stage. With features like high-resolution images, image galleries, seamless video integration, and smooth animation, you can create a visually stunning online store shopping experience that captivates your audience.
• Loaded with Customizable Sections: This theme includes an impressive array of drag-and-drop sections, allowing you to customize every page of your store. With 20 sections, including Popup, Testimonials, Image/Video Gallery, and more, Showcase provides the flexibility you need to build a website that matches your brand.

4. Empire by Pixel Union

Price: USD 340 one-time purchase

Empire by Pixel Union is a top choice for online stores in clothing and fashion working with a large collection of clothing and accessories. Designed with mega menus in mind, the inspiration behind the Empire theme happens to be marketplaces like Amazon. The creators of the Empire theme crafted a meticulously designed Shopify theme that acts as the very foundation for online stores handling extensive inventories, providing a robust and efficient platform for product discovery, comparison, and high conversion.

With its marketplace-inspired design, the Empire theme has a colossal capacity and superior command over any catalog, turning even the most overwhelming product lists into a user-friendly and navigable shopping experience that allows for quick conversions and repeat purchases.

Customers can effortlessly browse, filter, and make comparisons of your products, ultimately leading them to a seamless checkout process and a successful purchase. Empire empowers online clothing and fashion stores to showcase their vast selection in a way that is both visually appealing and completely intuitive.

An industry acrobat in the Shopify world, the Empire theme is adaptable and agile, offering app-level functionality that rivals dedicated apps, streamlining your operations and effectively making running your business easier, mega menu and all.

Empire is optimized to increase your average order value through its powerful merchandising, upselling, and cross-selling tools. With this theme, you’ll be running your own veritable online clothing and fashion empire with ease.

The Empire theme is great for clothing and fashion online shops handling a large catalog of products, as well as for drop shipping businesses. If you have a large selection of products and accessories to sell online, Empire is an infallible choice.

Standout Features of the Empire Theme

• Colossal Capacity: The Empire theme triumphs over the task of managing large product catalogs. It has rich features designed for efficient product discovery, comparison, and conversion. Empire ensures your customers can easily navigate and find exactly what they are looking for.
• Increased Order Value: The theme includes powerful ecommerce tools for upselling and cross-selling, helping you get more out of every order. Features like promotional banners, product recommendations, and stock counters are all tools you can leverage to maximize those sales.

5. Whisk by Coquelicot

Price: USD 300 one-time purchase

Craft a fresh and elevated online store with the Whisk theme by Coquelitcot. The theme was crafted to give you a sophisticated clothing and fashion storefront with an organic layout and design, providing an intuitive flow that goes from landing page to checkout.

The Whisk theme is the perfect choice for online fashion and accessories brands that are after a more organic appearance to store design, stepping away from the stiff-ultra-modern minimalist designs that some brands appreciate. This Whisk theme, on the other hand, aims to elevate the aesthetic appeal of your store, making it an excellent choice for brands that prioritize customer engagement through the art of visual storytelling.

The theme comes packed with significant ecommerce tools and features. One worth highlighting is swatch filters and ratings—features that are a must for clothing and fashion stores. The Whisk theme allows you to add color and image swatches to custom filters on any collection, enhancing product discovery. This is especially helpful for stores with a large catalog, allowing customers to filter through the different color variants to discover the products they want. Additionally, Whisk supports star ratings on product integration for eight different review apps, helping build customer trust and engagement.

Whisk also supports a “Shop from the Blog” feature, which is great for shops that are running a blog as a part of their content marketing strategy. The feature allows you to seamlessly and organically include product recommendations within your blog posts, creating a smooth transition from informative blog content to product discovery and potential purchases! By showcasing products within the context of blog articles, you can not only educate and inspire customers but also drive sales and brand loyalty.

Go for the Whisk theme if you want a more organic look and feel to your clothing and fashion online store, and prioritize fostering customer engagement through a blend of beautiful visuals and informative, shoppable blog content.

Standout Features of the Whisk Theme

• Swatch Filters & Ratings: Add color and image swatches to custom filters on any collection, allowing you to enhance product discovery. Whisk also supports star ratings on product cards with easy integration for eight different review apps.
• Shop from the Blog: Integrate recommended products directly into your blog posts with Whisk; 's powerful and effective Shop from the Blog feature, allowing customers to add products to their cart straight from the blog.

FAQ: Top Shopify Themes for Clothing & Fashion Stores in 2024

Q1: Why is it important to choose the right Shopify theme for my fashion store?

A: Your Shopify theme plays a big role in influencing the customer experience. With the right Shopify theme, you can showcase your brand’s products in the best possible light, building trust with your audience, and creating a seamless shopping experience that keeps customers coming back.

Q2: What should I look for in a Shopify theme for a clothing and fashion store?

A: When choosing a Shopify theme for a clothing and fashion store, consider the following:

• Look and Feel: Make sure the theme template can match your brand’s identity.
• Customization Options: Look for a flexible theme that offers many customization options.
• User Experience: Prioritize themes that offer seamless navigation and offer user-friendly experiences.
• Performance and Speed: Choose a theme optimized for speed and
• performance.
• Ecommerce Functionalities: Select a theme with built-in ecommerce features geared towards fashion and clothing online shops.
• Support and Updates: Choose a theme with reliable customer support and consistent updates.

Q3: Why choose the Symmetry theme?

A: The Symmetry theme by Clean Canvas Ltd is one of Shopify’s top-selling themes, known for its versatile, fashionable, and sophisticated appeal. It offers highly customizable drag-and-drop sections and advanced filtering options, making it easy to tailor the layout and design of your store. Symmetry is designed to enhance user experience and drive higher conversions, making it perfect for fashion stores that want to turn casual visitors into loyal repeat customers.

Q4: Why choose the Flex theme?

A: Flex is a premium Shopify theme that has gone where no other Shopify theme has gone in terms of extensive customization. Go for Flex if you love to have many options and wish to have complete freedom and flexibility in design.

Q5: Why choose the Showcase theme?

A: The Showcase theme is bold and image-driven, designed to let your images take center stage with its emphasis on visual storytelling and high-impact imagery. It features a captivating home page layout, silky smooth animations, and seamless video integration. This is the perfect theme for capturing audiences from the landing page, creating a visually stunning and engaging online store experience.

Q6: Why choose the Empire theme?

A: Choose the empire theme for its colossal capacity. Inspired by market

place ecommerce businesses, Empire is designed to handle large product catalogs, offering online businesses robust features for efficient product discovery, comparison, and conversion, ensuring a seamless shopping experience for your customers.

Q7: Why choose the Whisk theme?

A: Choose Whisk if you want a more organic, yet sophisticated look and feel to your online store that prioritizes customer engagement through visual storytelling and seamless shopping experiences with the help of informative, shoppable blog content.

Ready to build an online business with Shopify or Shopify Plus?  Contact Ecommerce Pro Shopify Experts for a free consultation.

Get in Touch

At Ecommerce Pro - Shopify Migration Agency, we help entrepreneurs and business owners build better and more successful Shopify businesses. Have a question or a project in mind? Get in touch with us today!