Top Brands That Use Shopify Plus in 2024

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Shopify Plus is an ecommerce solution powering some of the world’s biggest brands in 2024. An enterprise-level platform, Shopify Plus is designed for high-volume online businesses that require cutting-edge technology and reliable performance when it comes to their ecommerce operations.

Enterprise-level businesses need high-performing features to keep up with their enterprise-level requirements—so they won’t settle for anything less than total control and perfect integration. Shopify Plus enables businesses to connect all aspects of their commerce operations into one centralized system, effortlessly managing everything from storefront customization to back-office operations.

It’s also built for extensibility, meaning that the Shopify Plus platform allows for endless customization and integration with third-party systems through APIs or Shopify's app ecosystem. Moreover, Shopify Plus emphasizes expansion and agility for enterprise-level brands, providing all the necessary tools and capabilities to unlock new revenue streams, scale faster on various channels, and expand globally.

With the extensive features and freedom to control your brand that Shopify Plus provides, it’s no wonder that some of the world’s heavy-hitting brands rely on Shopify Plus to power their complex online operations.

In this article by Ecommerce Pro, we are talking about the top 10 brands using Shopify Plus, from familiar household names, celebrities, and companies that you know.

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Here are some of the biggest brands in the world that are powered by Shopify Plus in 2024:

1. Tesla:

A highly innovative and groundbreaking multinational automotive and clean energy company, Tesla has been using Shopify Plus to power its online sales platform.

Right off the bat, you’ll notice that the Shopify Plus Tesla website features a simple design with a focus on large images that dominate the screen, along with clear calls to action. The website is highly product-focused while prioritizing a minimalist aesthetic. On the website, you can order a Tesla vehicle and parts, schedule a demo drive, and more.

2. Allbirds

Allbirds is a sustainable shoes and clothing brand that reportedly reached a billion-dollar valuation just two years after it was established. Known for having the world’s most comfortable eco-friendly shoes, Allbirds uses Shopify Plus to expand beyond online sales. Shopify’s point-of-sale (POS) system, Shopify POS, played a major role in streamlining Allbird’s operations in physical stores, allowing for a streamlined and highly successful omnichannel business with more than 20 locations worldwide.

3. Gymshark

Gymshark is a shining example of a successful brand leveraging Shopify Plus to its full potential. The brand is practically homegrown on the ecommerce platform, relying completely on online sales and no physical stores, demonstrating the power of Shopify Plus in enabling a brand to achieve significant success solely through online channels. They operate exclusively online as of right now, but physical stores are reportedly coming soon in 2024.

Gymshark’s Shopify Plus website prioritizes showcasing their high-quality fitness clothes and accessories. The visuals are clear and engaging. The site offers a seamless and quick shopping experience that takes visitors from the homepage to the checkout on a smooth journey. Moreover, the Gymshark website gives off a sense of community, which is what the Gymshark brand has always been about, incorporating inspirational content and success stories from Gymshark athletes and customers.

4. Kylie Cosmetics

Kylie Jenner uses the Shopify Plus platform to house her highly successful and high-traffic makeup brand, Kylie Cosmetics. The brand was founded in 2015 and is reportedly worth $1.2 billion, seeing major success selling skincare products, makeup pallets, lip kits, and more.

The Kylie Cosmetics website is known for sustaining heavy traffic during product launches, and Shopify Plus works to ensure that these bouts of traffic remain well-sustained, with its resilient infrastructure that handles high-traffic events without breaking a sweat.

5. Fashion Nova

Fashion Nova is a retail mega-store selling apparel and accessories to a multi-national audience. The California-born fast fashion brand has been largely successful in the sphere of selling online fast fashion, using Shopify Plus for its online operations—which happens to generate the overwhelming bulk of its sales.

The brand is known for collaborating with celebrities like Cardi B and Kylie Jenner, with clothing launches leading to a surge of online traffic, which Shopify Plus handles efficiently, preventing the website from shutting down during critical moments. Moreover, Shopify Plus allows them to manage their truly large-scale product catalog. The Fashion Nova website prioritizes a user-friendly experience, and they do so successfully despite the extensive product listing on their site. They focus on showcasing their trendy clothing and accessories through high-quality visuals that manage to captivate visitor’s attention.

6. Red Bull Shop

The world-famous energy drink company uses its online presence to feature stories, news, and videos about athletes, artists, and events that Red Bull sponsors.

They use Shopify Plus to help them manage the official Red Bull Shop which allows customers to purchase Red Bull merchandise like clothes and accessories. As a highly recognizable global brand that sponsors sports and events across different nations, Red Bull caters to an international audience. Shopify Plus comes in to provide robust features that allow Red Bull to manage multiple storefronts that cater to different regions and countries around the world, simplifying Red Bull's global ecommerce operations, keeping the shopping experience smooth and streamlined.

7. MVMT

MVMT Watches is an American watch manufacturing brand that has been gaining major ground since in launch in 2013, becoming one of the most stylish yet affordable timepiece companies today. MVMT uses Shopify Plus to power its online store, delivering a seamless shopping experience to customers seeking minimalist watches and other accessories at affordable prices online.

MVMT’s Shopify Plus website features a clean and product-focused design that perfectly reflects its minimalist identity. The site features images and videos boldly, using the storytelling features of Shopify Plus to its advantage.

8. ColourPop Cosmetics

Another California brand, ColourPop Cosmetics is a popular beauty brand that trusts Shopify Plus to help it manage its busy online operations smoothly, providing its loyal customer base with hassle-free access to its online store with a shopping experience that is quick and reliable.

Their store features a diverse range of high-quality makeup and skincare products. They have a rather large collection of makeup, and Shopify Plus makes navigation and checkout a breeze.

The ColourPop Cosmetics website is one of the most visually appealing on this list. They use bold colors and playful graphics, with high-quality product images and swatches to help customers along the shopping process.

9. Brooklinen

Known for its high-quality bed linens that are borderline luxurious. They’ve dubbed themselves “the internet’s favorite sheets” and their online website has been powered by Shopify Plus since 2017, helping them scale their business and deliver a seamless shopping experience for customers seeking comfort and style in their bedrooms without breaking the bank.

Shopify Plus has helped Brooklinen scale its operations, particularly in the B2B space. This has allowed them to expand their reach beyond D2C and cater to businesses such as hotels. Shopify Plus has some powerful B2B tools that many enterprises like Brooklinen have been utilizing in full.

Build your B2B online store on Shopify Plus. Get in touch to learn more.

10. Deathwish Coffee

Death Wish Coffee is a brand that has carved a niche for itself, catering to customers who want intense and dark coffee beans with a serious caffeine kick in every brew.
Death Wish Coffee's story with Shopify Plus is an excellent example of how the platform empowers businesses with unique needs. One of their major source of revenue lies in coffee subscriptions, and Shopify Plus does its job by providing robust and reliable subscription functionalities that allow the brand to automate renewals and manage customer accounts. The results are a smooth subscription experience that keeps customers satisfied and coming back for more.

Conclusion

Trusted by some of the world’s biggest and most popular global brands, Shopify Plus is an enterprise-level ecommerce solution that serves heavy-hitting brands, helping them scale, and reach new heights.

The diverse collection of brands using the Shopify Plus platform in 2024 highlights the platform's versatility and adaptability. From established companies like Tesla and Red Bull to fast-growing startups like MVMT and Death Wish Coffee, Shopify Plus has been empowering businesses to achieve their online business goals.

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