Top 10 Reasons to Use Shopify in 2024

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Are you building an online business in 2024? We give you the top 10 reasons to use Shopify to build, run, and grow your online venture in 2024 and beyond.

The search for the best ecommerce platform to build your online business in 2024 will have no doubt resulted in you coming across Shopify as one of the top choices.

Shopify has earned its top ranking as an absolute powerhouse when it comes to ecommerce platforms, with all of its capabilities nicely wrapped up with its user-friendliness, so you, as an ecommerce merchant, can take advantage of the platform’s full capabilities to build and grow a successful online business.

Before taking the plunge with Shopify, it’s best to know a little more about the platform, that’s why we are breaking down the top reasons why you should use Shopify in 2024. In this article, we’ll talk about the top features of the Shopify platform to help you decide why it’s best for you and your online brand.

Whether you’re just starting a new ecommerce venture, migrating an established online store, or expanding a physical business online, Shopify makes a good choice—no matter the size and budget of your business.

Shopify in 2024: Quick Facts about the Ecommerce Platform

Founded in 2006, Shopify is a market leader and established player that boasts over 4.3 million active sites, with a market share of roughly 10% worldwide and dominating the ecommerce platform market in the US by 28%. Shopify also tops the most-ranked sites around the world, with several well-known international brands that have built their online stores on Shopify, including the likes of Decathlon, Netflix, and Fashion Nova.

This translates to a reliable and mature ecommerce platform that is known for constantly evolving to meet industry trends and the needs of its merchants who have built their businesses on Shopify’s foundation.

While Shopify does cater to industry powerhouses of the likes mentioned above, it was also developed with its roots planted squarely around a sense the entrepreneurial spirit. This merchant-centric approach ensures the platform understands and caters to your needs at every stage, making it a scalability-friendly ecommerce platform, whether you're starting small with your online startup or a high-volume enterprise business. With Shopify, you're future-proofing your store, just like the countless successful brands that started small and thrived on the platform.

Top Reasons to Use Shopify in 2024

1. Scalability: A Plan for Every Stage of Business

When it comes to choosing an ecommerce platform to grow your online business, price matters.

Because Shopify is an ecommerce platform built to support online businesses at every stage, Shopify offers plans for businesses at every budget point, from those starting small to enterprises dealing with large volumes.

You can opt for a monthly renewable plan, and when you feel like you are ready to scale, you can always select a higher-function plan to suit the needs of your growing business.

Here is a summary of Shopify’s pricing plans in 2024:

Regular Pricing

• Start: $1/month for the first 3 months
• Basic Shopify: $25/ month (For solo entrepreneurs)
• Shopify: $65/ month (For small teams)
• ‍Advanced Shopify: $399/ month (As your business scales)

Alternative solutions for established businesses

• Retail: $89/ month (For in-person selling)
• Shopify Plus: Starts at $2300/ month (For high-growth businesses)
• Enterprise commerce: Custom pricing (For enterprise businesses)

Explore Shopify’s pricing plan for more details.

2. Easy to Use

Another top reason to choose Shopify is that it is easy to use. Shopify has always been well-known for being an easy-to-use ecommerce platform, even for those with very little technical experience trying to build and manage their shops.

The Shopify interface was specifically designed to be easy to navigate and is relatively simple. Compared to other ecommerce solutions like WooCommerce and Magento, Shopify can’t be beaten.

With Shopify, you’ll be able to focus on your business—and not on complex tech. The admin page is clean and intuitive, making it simple to find what you need and manage your store. Even if you're not tech-savvy, you'll be able to grasp the ropes quickly.

Plus, there's a wealth of online resources dedicated to helping you navigate the platform, answer your questions, and understand every aspect of running a Shopify online store.

3. Sell What You Want, Where You Want (Multiple Sales Channels)

Shopify gives you the freedom to sell your products wherever you like. You won’t be limited to sales from your website, instead, you can sell on multiple places at once including Facebook, Instagram, eBay, Amazon, Etsy, TikTok, and more, while managing everything from one centralized hub.

You can also go global and sell across borders with built-in support for multiple languages and currencies, reaching new audiences worldwide.

Want to set up shop in a physical location? Shopify also offers users a Point of Sales system called Shopify POS, so that you can run both your online and in-person business while keeping track of everything on one dashboard.

If you’re looking to explore Shopify POS or would like to hire a Shopify POS expert, reach out to us by filling this form.

4. Secure & Reliable

A fortress for your online business, Shopify has taken major steps to ensure that its platform is secure and completely reliable all year round. The Shopify platform prioritizes security with features like industry-leading PCI compliance, a requirement for handling credit cards, and advanced fraud prevention tools. Security updates are also rolled out automatically to keep the platform up to date so that you don’t have to worry.

Reliability is equally paramount. Shopify boasts an impressive 99.98% uptime guarantee record, ensuring your store is virtually always running. Uptime guarantee is important because minimizing the occurrence of lost sales and frustrated customers due to your site crashing. Automatic backups safeguard your data, and the platform's scalable infrastructure adapts seamlessly to your success, handling increased traffic and transactions effortlessly. And if you ever need help, Shopify’s 24/7 support is just a click away.

5. 24/7 Shopify Support‍

With every Shopify plan you choose, you get access to free 24/7 customer support. Shopify has great support running around the clock, every day of the week, to help you with any issues.

You can reach out to Support Advisers through email, live chat, and over the phone. There are also video tutorials and online web seminars for whatever challenges you face as a seller. If you check out the Shopify Help Center page, they also have an AI chat assistant for instant answers to your questions!

Shopify also has extensive resources and documentation that covers all aspects of Shopify, from setting up your store to managing your products and orders. There are also plenty of online resources like the Ecommerce Pro Blog to help you along.

6. World’s Fastest Checkout

Shopify officially has the world’s best and fastest checkout when it comes to online shopping. Why is this a big selling point? That’s because the checkout experience is a pivotal moment wherein a browser turns into a buyer. A potential customer can abandon the purchasing process at any step along the funnel, but Shopify has fine-tuned the checkout experience to be faster and more intuitive with their one-page checkout process.

Shopify converts up to 36% better than other ecommerce platforms. They did this by effectively reducing the steps required to complete a purchase, minimizing friction, and maximizing conversion for your store. At the end of the day, this means more sales and revenue for your online business.

7. Built-in SEO

Ecommerce Search Engine Optimization or SEO is a digital marketing strategy that involves optimizing your website and its content for greater visibility on search engines like Google or Bing.

In online business, everyone wants their website to appear on the top of search results, and Shopify is designed with built-in SEO features that will help you improve your website's ranking so that buyers can find your site and its products organically.

With Shopify, you can easily optimize your shop's meta-titles, and meta-descriptions, create custom URLs, and write  ALT texts for images to help boost SEO

Moreover, Shopify websites load quickly. Faster load times are important to SEO because search engines tend to favor them greatly.

Check out Shopify’s SEO checklist.

8. Customization Options

With Shopify, you can build a unique online store, with the brand aesthetic and functions you desire. The design and build process is one of the most exciting aspects of building your online store, and the Shopify Theme Store is packed with some of the best ecommerce website templates for you to choose from.

All Shopify themes are customizable and designed specifically for ecommerce. Merchants choose either free or paid themes which you buy once for life. All themes are conveniently responsive, meaning they adjust to screen size and mobile devices.

If you wish to expand the function of your online store or change certain design elements, you can always install Shopify Apps or hire a Shopify Expert to customize your online storefront.

9. Secure Payment Processing

Shopify offers its users extensive payment options, accepting popular and emerging payment options alike.  With dozens of trusted payment gateways available, including their own Shopify Payments powered by Stripe, you'll have all the bases covered when it comes to secure payment processing.

Shopify Payments is still the best and most convenient way to accept payments for your Shopify store.  With Shopify Payments, you're automatically set up to accept all major payment methods as soon as you create your Shopify store. Additionally, you won’t be charged third-party transaction fees for orders that are processed through Shopify Payments, Shop Pay, Shop Pay Installments, Paypal Express, and bank transfers.

10. Robust Analytics

Shopify merchants enjoy built-in analytics capabilities that give invaluable insight and data on your store’s performance. The depth of the analytics depends on your subscription plan, but you’ll still be able to gather critical data for every stage of your business.

Shopify analytics allows you to track your traffic, and sales across channels, analyze customer behavior, and pinpoint marketing strengths, all within the platform’s easy-to-use dashboard. For even deeper dives, consider third-party apps or Google Analytics.

Remember, analytics isn’t just about data; it's about using those metrics to make business decisions that optimize your store’s performance overall, helping you fuel your growth.

Ready to grow your online business with Shopify?

Get in Touch

At Ecommerce Pro, Shopify Web Developers, we help entrepreneurs and business owners build better and more successful ecommerce businesses. Have a question or a project in mind? Get in touch with us today!